Creating collateral for Heritage has always been an interesting challenge. Beyond a brief set of brand guidelines made a while ago, a lot of the branding decisions were up in the air. I went with my gut on this, as this is a trusted, family-owned company that wants to seem both classic and with the times.
This is a ‘Soup Card’ that we display in front of kettles at food shows. We have been complimented on the design of our display materials, described as ‘classy’ by potential customers when compared with other brands.
Just something fun to add content to our social and interest our customers!
A soup card displayed at one of our many customers’ stores in front of ready-to-eat soups. These go to a huge variety of stores, large and small, so it was important that they stay simple and wouldn’t clash with the stores’ own branding.
Something new for me at Heritage was designing ‘sale sheets’ for various products. We are a co-packer of Heidi Ho Plant-Based Foods, and this was designed to promote Heidi’s queso dip at a product tasting.
At Heritage I had the opportunity to take photos for social media. It was a joy to be in the kitchen and see the production process in motion, as all of our soups are hand-made.