HLC Distributing, a sister company to Heritage Specialty Foods, is a serious brand and needed to come across as competent but not unapproachable. They have thorough brand guidelines and I was able to come up with many designs for them that fit the bill, from sale sheets to truckwraps. Unfortunately I can’t show many of my designs for HLC, as they contain information we’d rather not have just posted anywhere!
Taking pictures for HLC was engaging, as I wanted to go stay within their branding guidelines as well as stay relatable and post content that folks would come back to. This is a photo from along one of our truck routes.